White Square is one of the international creativity festivals recognised throughout the world, which contests cover the entire spectrum of the communications industry:

• CREATIVE
• BRANDING
• DIGITAL
• MEDIA
• MARKETING SERVICES
• MARKETING EFFECTIVENESS
• CRAFT

For more than 15 years White Square Festival has been promoting creativity, supporting fresh ideas and uniting people in the communications industry around the world. Every year agencies and brands from more than 35 countries, including Europe, USA, China, MENA region, CIS countries, Asia, Latin America and others, take part in the Festival, demonstrating innovative solutions and ideas that change the world for the better, in return receiving inspiration for development and professional evaluation by the international jury of the Festival.

White Square jury is annually represented by professionals with numerous awards for their outstanding projects in the sphere of marketing and communications. White Square jury members are only experienced experts, jurors of prestigious creativity festivals all over the world. In 2024 White Square contest entries will be judged by five main jury line-ups: CREATIVE JURY, BRANDING JURY, MARKETING & DIGITAL JURY, MASS MEDIA JURY, CRAFT JURY

The business program of White Square Festival is presented with relevant master classes, seminars, panel discussions on the latest trends in marketing, branding and digital. Speakers are experts with worldwide recognition in the communications industry from different countries, winners of prestigious festivals all over the world.

The participants of the Festival business program are able to gain advanced knowledge and creative solutions to promote their brands and increase business competitiveness. Master classes of the speakers are based on real cases and inspire participants to make new successful projects and achievements in the field of marketing and advertising.

White Square jury is annually represented by professionals with numerous awards for their outstanding projects in the sphere of marketing and communications. White Square jury members are only experienced experts, jurors of prestigious creativity festivals all over the world. In 2024 White Square contest entries will be judged by five main jury line-ups:

CREATIVE JURY is judging CREATIVE contest: film, print, radio & audio, outdoor, integrated, branded content & entertainment, creative use of media.

BRANDING JURY is judging BRANDING contest: communication design, packaging design, digital & interactive design, product design, brand environment design.

MARKETING & DIGITAL JURY is judging MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL and MEDIA contests: brand experience & activation, PR, direct, campaigns: sectors, innovations, creativity driven transformation, digital, mobile, social & influencer, creative data, channels, excellence in media, media campaign.

MASS MEDIA JURY is judging MASS MEDIA contest: communication, digital & mobile, reach, integrated campaigns, change for good. brands, change for good. nonprofit, charity, government.

CRAFT JURY is judging CRAFT contest: film craft, print & outdoor craft, excellence in radio & audio.

Evaluation of entries is held in two stages: at the first stage jury members evaluate the entries by themselves on the official website of the festival via personal jury member account and the second stage is held in the format of all-hand online meeting of all jury members of the category, with an open discussion of entries and voting for shortlists and awards of the Festival. The entries of participants can be awarded special prizes according to the jury's decision. The main criteria for evaluating entries is the creative idea and its execution. In some contests, one of the key criteria is the effectiveness of creative solutions.