The LAMA Local Advertising Festival is an event that is annually awaited by representatives of the marketing and advertising industry.

One of its main tasks is to encourage the best projects and agencies at the national level, to develop the advertising and creative market in Belarus.

The exotic image of the llama became the visual image of the festival for a reason. These rare for our latitudes animals with colorful hairstyles and nonchalant look became the embodiment of non-standard, creative view of the world, peculiar to people of advertising professions.

Every year the Festival unites the professional community of Belarus on its platform.

Traditionally, the contest projects are evaluated by two juries: agency and client. The client jury will evaluate the category vertical.

The client jury includes representatives of international and local brands, whose advertising campaigns are most actively and creatively presented in the Belarusian market.

The contests of the industry vertical are evaluated by the agency jury, which includes the brightest representatives of the marketing and advertising industry, creative directors and CEOs of communication agencies, who have won numerous awards at international and local creativity festivals.